StoreMCPStoreMCP
Documentation/guides

White-label

Agency

Customize StoreMCP's name, logo, and admin menu for client sites.

White-labeling is an Agency feature. You can rebrand StoreMCP entirely so that your clients see your agency's name, not ours.

Rebrand the plugin

In wp-config.php on the client site:

define('STOREMCP_BRAND_NAME', 'Acme Control');
define('STOREMCP_BRAND_LOGO', '/wp-content/uploads/acme-logo.svg');
define('STOREMCP_BRAND_PRIMARY', '#FF6600');

Or via the admin panel: StoreMCP → White-label.

Rename the admin menu

define('STOREMCP_MENU_LABEL', 'AI Control');

Hide "StoreMCP" from update notifications

define('STOREMCP_HIDE_AUTHOR', true);

What stays branded

  • The MCP server URL path (/wp-json/storemcp/v1/mcp) cannot be renamed — it's used by clients
  • Plugin file slug in wp-content/plugins/ — but hidden from listings if HIDE_AUTHOR is on

Support handoff

White-label clients won't know the product is called StoreMCP. If they file a support ticket through your agency, route them to us privately — we don't publicly acknowledge white-labeled deployments.

PreviousMulti-site setupNext Dashboard